The increasing popularity of online surveys has been a clear trend in
the last few years, with people queuing up to answer questions about
things as diverse as television viewing habits to sporting affiliations
and eating habits. This has been a way for companies to learn something
about the people to whom they are trying to sell. The more a company
knows about its target market, the more effectively they can sell their
products and market research has even led to the creation of new
products, as well as the reinstatement of popular old ones that had been
discontinued.
In this respect the online survey has been helpful for more than just
the companies using it. It has allowed consumers to give their opinions
and give the companies a clue as to what will work well in today’s
market. Even if we assume that a company’s main reason for carrying out
online surveys is to improve their market share, it is clear that the
best way to do this is to give the public what they want. So the
importance of as many people as possible participating in online surveys
is clear. Public opinion drives business in a very clear way.
The more people who participate in online surveys, the more
importance the results will carry. The clear implication of this is that
if people do online surveys with the added benefit of gaining
financially, the marketplace will have the variety that the people want.
In this light, it is good for all of us to take part in surveys.