Reputation management & marketing software allows businesses to better manage their reputation online by eliminating mugshot sites, astroturfing review sites, censoring negative complaints and optimizing content to meet SEO standards in order to influence results. For better reputation management website should be Google mobile friendly and search engine friendly. Reputation management is not about social media monitoring only. It impacts business and sales on the larger scale. It is vital for every larger as well as smaller scale business. Businesses are built upon public perception; it is a constant effort that businesses should make.