Who Should Rank in Local vs. Organic search?
A business that has a physical office in a specific location will definitely want to be ranked above during local searches. Local businesses have to show up in local searches, as the searchers are often looking for a location to go for either a specific service or a product. However, if a person only wants their business to come up only through a certain search term, they may want to be ranked high in organic search. For instance, if a person is selling electronic supplies online but have no physical address or location and they want to be seen in organic searches. Is this case, if they choose to target a location it can end in potential client loss.